How to Incorporate Pantone’s 2019 Color of the Year

The Pantone Color Institute is the “crystal ball” of the design world. They forecast runway colors, global color trends, and advises companies on color for product and brand visual identity. Without fail, the color they declare annually as the color of the year does seep into all aspects of culture, far beyond the runways.

This year, it’s all about Coral.

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“An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.

“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”

We haven’t seen a orange-hued Color of the Year since 2012, when Tangerine Tango was declared the “it” color. So…what do we do with this information? If you decide to dip your toes into the “on-trend” pool, here are some ways to incorporate this lush, bold hue into your everyday life!

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Butter London launches Living Coral Pantone Color of the Year 2019 collection
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Image result for pantone living coral
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Let us know if and how you plan to use this juicy shade that is Living Coral!

images via pantone, telegraph, bloomsbythebox, theknot, uniquevintage

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