Korean beauty (also known as K-Beauty) has garnered a cult following in the Western Hemisphere in recent years due to the remarkable anti-aging properties of their skincare products. Masks, creams, cleansers and toners are made with green tea leaves and seeds, volcanic ash, clay, honey and other natural ingredients sourced from South Korea. Best of all, K-Beauty products are generally more affordable than their US and European counterparts.
Until recently, K-Beauty products were really only available to the western market via the internet, and a small smattering of products are available at Target, Sephora and other US big box retailers.
Until now. Creeping in from the left and right coasts, K-Beauty brick and mortar stores are starting to roll out in malls throughout the US.
Aritaum is another retailer that carries leading brands Mamonde, Iope, Laneige, Sulwhasoo and a few others. Think Sephora, but with K-Beauty exclusively. They are in the middle of rolling out 60+ North American stores, so be on the lookout at a mall near you!
Innisfree products are all natural and eco-friendly, and are sourced from volcanic lands. This brand has the corner of the market of the K-Beauty “organic” category,
Too Cool For School features K-Beauty products that are marketed and packaged in a most…er, “cool” way. Still only in New York, the brand plans to head westward in future years.
images via toocoolforschool, innisfree, aritaum