The Coolest Collaborations of 2018

Another year, another set of collaborations.  The collaboration movement continues to gain momentum each year, and can sometimes make or break retailers and designers.  2017 was collab-heavy with strong, sell-out capsule collections.  There was Supreme + Louis Vuitton. Keith Haring + Coach.  Victoria Beckham + Target.

Target has somewhat of a rocky past with some of their collaborations, but in recent years they seem to have ironed out some kinks. Target is partnering up with the iconic Hunter Boot Company. Just in time for spring puddle jumping, the 300 piece collection will debut on April 14.  A Saturday was selected for this launch, as the collection is truly a family affair, featuring pieces for adults, children and toddlers alike, as well as home accessories and outdoor items (think hammocks and coolers).  Target hopes that families will take time on their weekend outings to stop in and get outfitted together as a family.

Speaking of Target collabs, who remembers their wildly successful partnership with Lilly Pulitzer a few years back?  Lilly is throwing her proverbial floral-printed hat into the ring once again, this time with Pottery Barn and it’s PB Teen and Kids arms, as well.  A limited edition collection is due to launch any March day now; a brilliant time to debut a beachy, colorful collection to ward off the dregs of winter.  It seems like a match made in heaven, to me. 

Also just in time for springtime and the wedding season that accompanies it, Keds + Kate Spade have teamed up to design a capsule collection of bridal sneakers, which was released in January.  With bridal gowns typically being so long, it was always dubious to me why women would opt to wear uncomfortable heels.  These shoes are available in girls’ sizes too: perfect for flower girls and junior bridesmaids.  

This next collection debut is not technically a collaboration but rather a “frenemy” partnership.  Next week, Nordstrom will unveil their Anthropologie Home collection both online and in select stores.  Long have the two brands competed, and Nordstrom finally made the first move in this game of “if you can’t beat ’em, join ’em.”   Looks promising! 

images via potterybarn, keds, target, nordstrom, forbes

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