As you likely know, each year The Pantone Color Institute releases their Color of the Year. The Institute is considered to be the authority on all things color, and advises companies globally on how color can play a role in branding and marketing. They also choose a color each year and declare it from the mountaintops to be the “Color of the Year.”
This year, they are going for an especially boldly dramatic hue. Introducing Pantone 18-3838, also known as Ultra Violet.
Why is this significant? Why should we care? As Pantone VP Laurie Pressman explains,
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
This is more than just a color to paint on a wall. This is a feeling, a mood, a notion that is universally experienced. Color is so powerful, and can evoke deep feeling and inspiration.
As you will see, this is not your preschool daughter’s purple. This is a rich, elegant, sophisticated hue.
Expect to see this color almost everywhere during this next year (especially if the Minnesota Vikings win the Super Bowl). It goes without saying that you will see it as a wall color.
You will also see it as an accent color in a decorator’s landscape.
Makeup trending towards purple is a given.
It will also represent emotion and mood within urban landscapes.
Bridal season will be taken by storm. A purple storm.
You will see Ultra Violet both on the runway and off-the-rack apparel and accessories as well.
You will find Ultra Violet in the most unlikely of places.
Of course, we can’t think about purple without remembering The Purple One. Pantone posthumously gifted Prince with his own Pantone color in August of 2017 – aptly named. Slightly darker than Ultra Violet, it sums up his legacy to a tee.
images via pantone, housebeautiful, nike, pinterest, huffingtonpost