Product Spotlight: KKW Beauty

Love them or hate them, those ubiquitous Kardashians know a thing or two about marketing themselves, and making a pretty penny while doing so.  They also evidently know a thing or two about makeup.  


Kim Kardashian West (KKW for short) released her contour and highlighting kits back in June on  Available in both liquid and powder form, She includes how-to videos on her site to educate users on the subtle art of contouring. 

In mid-November, Kim launched a trio of perfumes on her sister website, kkwfragrance.   Crystal Gardenia, Crystal Gardenia Oud, and Crystal Gardenia Citrus.  As their names suggest, the scents are housed in a crystal-like vessel.


The latest product launch will focus on loose powders as well as lip colors and lip liners (just to promote some healthy competition with her sister Kylie and her line of lip kits).  Expect a neutral palette: copper, bronze, rose gold, gold, and silver. Which means you can completely coordinate your looks by buying matching lip glosses and shimmer powders – products are all interchangeable. 

Kim has been teasing fans with little hints about the line, and claims to have been wearing her not-yet-launched nude lip color on red carpets all year long.  Stay tuned!

images via bazaar, kkwbeauty, pinterest


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