Trending Now: BB, CC, DD, EE Creams

No, I am not talking about bra cup sizes.  I’m talking about beauty creams.  BB, CC, DD, and EE creams.  What are these creams, and how are they different?  All of these are updates and new takes on standard-issue foundations and tinted moisturizers.  They are designed to check off multiple boxes, eliminating the need to overload on a multi-step skin care regime.

Here’s a breakdown of where we are now on the alphabetical beauty cream landscape.

BB = Beauty Balm.   BB is a light cream with multiple benefits, including moisturizer, primer, color, and SPF. Unlike a tinted cream which would be just a moisturizer with a very light tint, a BB Cream has both the perfection power of a foundation and the moisturizing power of a day cream.BB Creams are best for dry to normal skin types.

BB cream is marketed to be an all-in-one facial powerhouse.  A true multi-tasker, it can be worn alone as a tinted moisturizer, over serum and moisturizer, as a regular foundation, and under powder, depending on the desired amount of coverage.  BB cream was originally formulated in the 1960s in Germany by dermatologist Dr. Christine Schrammek to protect her patients’ skin after facial peels and surgery.  

Dr. Jart BB Cream, $38

BB creams became popular in Western markets around 2012, and have gained momentum ever since.  Capitalism eventually prevailed, and marketers decided a few years ago that BB creams were NOT enough for all of the skin issues women face.  And so CC Creams were born.  Then came DD.  Then EE.  And so it goes.

CC  = Color Correction.  Dark spots, scarring, freckles, birthmarks, uneven skin tone,  and hyperpigmentation are all issues that a CC Cream can address.  CC creams are best for oily skin.


Smashbox Camera Ready CC Cream, $42

DD =  Daily Defense.  These are buildable, meant to be worn with a moisturizer or foundation.  They are meant to hydrate and combat aging.  DD creams are best for combination skin.

DERMAdoctor DD Cream, $38

EE = Extra Exfoliating/Even Effect.  Now things are getting a little out of hand.  This newest wonder cream promises to combat hyperpigmentation better than its predecessor.  EE creams are best for aging skin.

Estee Lauder Enlighten EE Cream, $42

It all seems a bit trendy, and I wonder when cosmetic manufacturers will stop the madness.  Will we get to ZZ? Will it then reboot at AAA??

images via sephora, ulta, nordstrom

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