The Year of the Rooster – Happy New Year!

Did you know?  2017 is The Year of the Rooster according to the ancient Chinese Zodiac calendar.  With the advent of yesterday’s Chinese New Year, it’s timely to learn about what is ahead according to Chinese legend.  Other recent Years of the Rooster include 1921, 1933, 1945, 1957, 1969, 1981, 1993, 2005, 2017.   The rooster represents fidelity and punctuality (think a rooster’s early morning crow).

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“People born in the Year of Rooster according to Chinese zodiac have many excellent characteristics, such as being honest, bright, communicative and ambitious. Most of them are born pretty or handsome, and prefer to dress up. In daily life, they seldom rely on others. However, they might be enthusiastic about something quickly, but soon be impassive. Thus, they need to have enough faiths and patience to insist on one thing.”

How does this translate to modern-day, Western culture?  To be sure, designers and retailers worldwide jump on the opportunity bandwagon and nod to the Chinese Zodiac each year.  The rooster symbol presents more favorably and marketable than some other Zodiac signs, such as the rat, say; or the ox. (Of course, as long as it’s referred to as a rooster, and not a cock).

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Salvatore Ferragamo Roosters in Flowers Print Scarf, $230

8130839_fpxUnivibe Men’s Year of the Rooster Tee, $12.99

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Louis Vuitton Vuitonite Bracelet, $875

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Queens Couture Rooster Crush Mug, $8

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Morning Rooster Tea by TWG, $40

images via macys, amazon, twg, elle, palmerstores