Think of Yogasmoga as Lululemon’s kinder, more generous, sophisticated older sister. An athletic apparel retailer for men and women, Yogasmoga is not smug, nor do they bite the hand that feeds them. They offer plus-sized clothing, realizing that all shapes and sizes can practice yoga and a achieve a healthy lifestyle. (Take that, Lulu!)
Based in NYC, its products are made in the US using the company’s own proprietary fabrics. Founded in 2013 by India-born siblings Rishi and Tapasya Bali, Yogasmoga favors rich colors and fun prints while using quality source materials.
Their men’s apparel is golf-focused at this time, with additional offerings in the works.
images via losangelestimes, yogasmoga