Magnolia Mania

Chip and Joanna lovers, rejoice!  In case you have been living under a rock (in which case you are not interested in home decor), you have surely heard that Chip and Joanna Gaines, star of HGTV’s Fixer Upper, have launched a quarterly glossy mag.  The Magnolia Journal will provide tons of inspo for aspiring DIY’ers.

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The photography is downright stunning.  We’re talking beyond eye candy, this is true Home Porn.

And today, October 18, is the day the The Magnolia Story book drops:

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“The Magnolia Story is the first book from Chip and Joanna, offering their fans a detailed look at their life together. From the very first renovation project they ever tackled together, to the project that nearly cost them everything; from the childhood memories that shaped them, to the twists and turns that led them to the life they share on the farm today.”

Chip and Joanna have certainly mastered their brand as America’s Sweethearts.  It would be tempting to hate them if they weren’t so darling and endearing!

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Beyond their media presence, they also have an insanely popular brick-and-mortar shop in Waco, Texas (Magnolia Market at the Silos), a nearby vacation rental (The Magnolia House –  booked through June 2017?!?) , an online marketplace (The Magnolia Market), and a real estate branch (Magnolia Realty).

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Phew!  Do Chip and Joanna ever sleep??

images via wacotrib, magnoliamarket