H & M Wants Your Old Clothes

In honor of World Recycling Week (April 18-24), retail giant H&M is looking to collect 1000 TONS of unwanted clothing from closets around the world.

Sure, we all donate our castaway clothing.  But H&M wants ALL of it – including your mismatched socks, stained sweatshirts, old ratty sheets, ugly faded pink towels.  It’s all welcome.

cq5dam.web.415.311

 

Most of these textiles will not be donated, but rather repurposed through H&M’s Garment Collection Program.  By doing this, millions of tons of discarded clothing will stay out of landfills.  And water resources will not be squandered, as natural materials such as cotton require so much water to grow.   Items that don’t meet the criteria for new garment recycling will be used in making insulation for the auto industry.

Here’s how H&M will concentrate efforts by their Closed Loop initiative, which is spelled out like this:

original

While next week is officially World Recycling Week, H&M will accept your discards every day of the year.

images via h&m

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s