Cuyana means “love” in Quechua. This is an incredible designer, with the beautiful philosophy of “Fewer, Better.”
WE BELIEVE IN STYLE OVER TRENDS,
IN QUALITY OVER QUANTITY,
IN LOVING YOUR CLOSET.
WE BELIEVE THAT FEWER,
BETTER THINGS LEAD TO A FULLER, BETTER LIFE.
Right?? Deep down, we all know this to be true. You know, less is more, keep it simple and all of that. Cuyana wants us to apply this way of thinking to ALL aspects of our life.
“Intentional buying” depicts a way to combat consumerism, and to only spend our money on things that we need or things that bring us joy. Things that we LOVE, only. Intentional buying eradicates any impulsivity when shopping, and to buy less. No more fast fashion – Cuyana’s pieces are built to last and are pieces which are interchangeable, creating a foundation for a great wardrobe. A few key, high quality pieces per season can be mixed and matched, creating an organic, elegant look.
Cuyana’s leather goods are especially luxe. High quality leather, cut well, and in several muted, timeless colors. Nothing trendy here. They also offer initial monogramming in their sweet, classic font to make your item bespoke and individual.
To aid us in clearing out our closets and getting rid of apparel that no longer gives us “love,” Cuyana offers the Lean Closet movement. With your order, Cuyana will send you a Lean Closet bag, (along with a prepaid shipping label) to fill with your gently worn clothes to donate to those in need.
images via Cuyana