Product Spotlight: Anastasia Brow Wiz

Anastasia Soare has long been “the” Beverly Hills brow guru to the stars.  A true entrepreneur, she emigrated to the US from Romania in the 1980’s.  Knowing no English but a lot about makeup, she started out as an esthetician and eventually grew a client list which included names such as Cindy Crawford and Naomi Campbell.  She paid special attention to shaping and accentuating the brow, back in a day when no one gave much thought to the brow.



Anastasia recognized early on that mastering the eyebrow was the most challenging part of doing makeup, and she made brow design that her niche.  She eventually opened her own chain of bespoke salons, and now has a full line of makeup.  The most famous product, no doubt, being the Anastasia Brow Wiz.  The Brow Wiz has a definite global cult following, and for good reason.


Anastasia’s uber-thin pencil tip allows even a “brow novice” to create tiny, hairlike strokes.  This allows you to fill in gaps in your browline.  With nine shades, there is one for every skin tone.  One should have several hues in your makeup arsenal to create a darker, more dramatic brow when desired.


To apply, first brush your brow hairs upwards using the attached spool brush.  Next, trace a line along the upper and lower edges of your browline.  Fill in the brow using gentle strokes. Finally, brush brows upward, blending the color in.   Anastasia’s brow line also includes powders, gels, and other tools.


images via anastasiabeverlyhills, pinterest, theprojectforwomen

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