Color Preview: Pantone Spring Color of the Year 2016
We are excited to be featuring an upcoming series on the Pantone Fashion Color Report for Spring 2016 on the Boottique blog. This ten-color palette historically has been chosen to reflect the mood and aura of the world’s current events, with the Color of the Year being the most culturally significant, so to speak:
‘Annually, Pantone declares a particular color “Color of the Year”. Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations’ color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012. The color purportedly connects with the zeitgeist; for example, the press release declaring Honeysuckle the color of 2011 said “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.” The results of the meeting are published in Pantone View ($750), which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.’
Pantone declares Spring 2016 to be a transporting and transformative canvas:
“Colors this season transcend cultural and gender norms. Vivid brights give way to excitement and optimism, though quiet stability prevails in this season’s palette.”
Pantone’s color designers searched this year for unisex hues, perhaps in hopes to refute the archaic stereotype that pink is for girls, and blue for boys. Some colors depict an urban landscape, while others are more organic.
Look for these colors this spring not only on the runways, but at the real-life, attainable retailers where YOU shop. You will note this palette used not only in apparel, but also in jewelry, home furnishings, floral design, and even digital technology.
For the first time ever, Pantone has named not one individual color for their “Color of the Year,” but rather a combination of two. Rose Quartz and Serenity are blended. A pink and a blue, a perfectly organic match.
Look for more on this dynamic pairing and how it will be manifested in a future post.
images and content via wikipedia & pantone.com