Many celebrities have their own fragrance. Jennifer Aniston, Sarah Jessica Parker, Selena Gomez, Beyonce, Kate Moss…should I go on? Kylie Minogue, Katy Perry, Tory Burch Kim Kardashian…okay, you get the point. It’s a bit of shameless self promotion on behalf of these stars. As scent is such a personal preference, it is not guaranteed that I may like Tory’s perfume, although I admire her style and image.
Now luxury hotels are getting into the fragrance game. A scent which evokes memories associated with a place visited makes more sense than a scent evoking a star I have never met. Many hotels have long had their signature scent pumped into their lobbies and throughout their properties. Who knew?
The St. Regis Hotel group has long had its own scent in its lobbies, featuring hints of apple, rose and cherry blossom. Guests may purchase the scented candles for $80 in the hotels’ boutiques.
The Fairmont Hotels also have a signature scent, this one being very floral. Le Labo 31 eau de parfum is included in some Fairmont Hotel packages, but can also be purchased at the hotel. It can also be customized according to a guest’s preferences.
Shangri-La Hotels’ custom scent features notes of ginger, vanilla and sandalwood. Candles, soaps, and more are available starting at $25.
With our subconscious sense of smell being so directly correlated with evoking memories (pleasant or otherwise), it is brilliant for hotels to create these scents. A marketing coup, to be sure.