While Detroit may not be the epicenter of all things fashionable, it is undoubtedly a proud, strong American city on the rebound. When we think of Detroit, we may think of the Big Three Automakers. We may think of music: Eminem, Kid Rock, Motown. We may think of crime, extreme poverty and unemployment. But, we may not think of watches. Watches are made in Switzerland, not in Michigan, right? Not so: since 2013, Detroit-based Shinola has been producing classic, “timeless” watches for men and women.
Once a prosperous manufacturing world class city, Detroit fell into financial ruins and general urban decay following the decline of the automotive industry. Entire neighborhoods were abandoned, and crime skyrocketed. But a strong sense of civic pride has always been bubbling just beneath the surface. Detroit has been working hard in recent years to make a comeback, and with the help of local businesses providing jobs and stability, this comeback is becoming a reality.
Shinola’s oversized face works for both men and women.
The Runwell, available in different face and leather styles.
The Birdy double wrap strap, also available in different face and leather colors.
Shinola gifted the City of Detroit these three outdoor clocks.
The classic Shinola brand represents what Detroit is all about: rebirth, optimism, equality, and general American pride. It’s an investment to feel good about.